First things first, lets cover the Internet Marketing Basics.  One question that may come to mind might be “What is Search Engine Marketing?”  In this posting, I’m going to help you answer this question and discuss some industry “lingo” that is commonly used.  Whether you plan on running your own Search Engine Marketing efforts or if you’re going to get this service outsourced, you need to know how to “talk the talk”.  So lets get into in.

SEM - Search Engine Marketing:  This is a broad term for any marketing efforts undertaken to increase a website’s presence on a Search Engine Results Pages.

SERPs - Search Engine Results Pages:  These are the subsequent listings, either paid or unpaid, that show up after a user enters a keyword into search box of a Search Engine.

PPC - Pay Per Click:  This is a type of SEM in which an advertiser utilizes Paid Ad Listings (Sponsored Links) to drive traffic from another website to your website.  Advertisers bid on an auction basis for gain higher positioning on the SERPs. 

Read the rest of this entry »

Bookmark to: