Archive for June, 2007Microsoft has enlisted (paid) a list of spokesbloggers in the technology field to promote their new operating system Vista. The best way to promote a system is to get the well known heads of technology websites to begin posting blogs for them. One of the more well known bloggers that is doing this is Michael Arrington out of TechCrunch that has declined all comments about this. This is happening in news of recent events that Google is trying to sue Microsoft for Vista not being compatible with many third party products and many users having to buy the subpar versions of their favorite software from Microsoft. Another event that will happen soon is the release of Macintosh’s new operating system, Leopard that is truly worrying to Windows because Macintosh is the biggest competitor to the Windows operating system. This is an outrage that Microsoft is doing this. They are purchasing bloggers to promote a faulty system. This may influence some people to buy it but every operating system that Microsoft launches is full of holes in the first year. These bloggers are throwing away their pride to help Microsoft, and going against their principles. When paid blogging (payperpost) was announced, they created their own initiatives to report these people. This is called “being a hypocrite”; the dictionary definition from the Merriam Webster goes as follow: hypocrite:
All I have to say is that Microsoft is working hard to promote themselves as the good guy that have a horrible system but paying bloggers to forgo their beliefs only reinforces that Microsoft is pure evil. Bookmark to:
                 A start-up search engine, Mahalo (Hawaiian for Thank You) wants to be the search engine that is uniquely created on user content and visits. Instead of randomly generating search queries that constantly update through various bots that visit your site. They are willing to hire a team of searchers that have a grasp of social networking sites (facebook, myspace, etc.) to create their list of search results, and here’s is a good thing, if you results are relevant you’ll be paid 12 to 15 dollars per search. Many of the users must be willing to provide relevant results and have web 2.0 experience. In my opinion, Mahalo might be the next wave of search engines but only time will tell. Every search engine that has recently come out wants to be the ultimate Google Killer but all of them fall short of what Google has to offer. This search engine may have promise because the searches are coming from visitors that use the net constantly. Most search engines are regulated by internet bots that crawl your site and those results are fed in to a large computer that determines how your site ranks. These internet bots are at fault because many sites are copies or spam that filter through the system. This is where the individual visitor comes in; they can tell if a site is spam and through the results have a better ability for comparison. I guess only time will be able to if we really will say Mahalo to this search engine. Bookmark to:
First things first, lets cover the Internet Marketing Basics. One question that may come to mind might be “What is Search Engine Marketing?” In this posting, I’m going to help you answer this question and discuss some industry “lingo” that is commonly used. Whether you plan on running your own Search Engine Marketing efforts or if you’re going to get this service outsourced, you need to know how to “talk the talk”. So lets get into in. SEM - Search Engine Marketing: This is a broad term for any marketing efforts undertaken to increase a website’s presence on a Search Engine Results Pages. SERPs - Search Engine Results Pages: These are the subsequent listings, either paid or unpaid, that show up after a user enters a keyword into search box of a Search Engine. PPC - Pay Per Click: This is a type of SEM in which an advertiser utilizes Paid Ad Listings (Sponsored Links) to drive traffic from another website to your website. Advertisers bid on an auction basis for gain higher positioning on the SERPs. Bookmark to:
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