For the past year and a half, I have been trying to find the best way to tell friends, family, and acquaintances what exactly I do for a living.  Being in the Search Engine Marketing Industry, this is an uphill battle because of the public’s severe lack of knowledge into the internal workings of Pay Per Click Search Engines.  I’ve looked into many blank glassy-eyed faces as I tell them about why they see what they see when they search for “widgets” on Google or any other Search Engine. 

 To get you all in the loop, I am a Strategic Optimization Specialist / Senior Account Manager for a Search Engine Marketing Agency.  On a daily basis, I build and maintain full service PPC SEM Campaigns for numerous clients.  In my attempts to “teach” those around me the “Ins and Outs” of PPC, I have done nothing but steadily build confusion right along with continued interest.  My brother, when asked about my career, has nicknamed me the “Internet GateKeeper” and just leaves it at that.  Alas, I have given up on further explanations about Search Marketing and now just go by my given nickname The Internet GateKeeper. 

This site will be dedicated to educate people on some of the inner workings of the Search Engine Marketing Industry.  As the Internet GateKeeper, I will no longer try to verbalize how it all works, but rather write it down in blog posts for all to read.  This site will be a source of reference, tips, and discussion for those interested in Search Engine Marketing. 

So Says The Internet GateKeeper!

Jared Schroder

 Ha Ha….. (Pretty Sweet Nickname Huh?)

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